saas · Aug 21, 2026

lensmor.com

45/100 Thin

Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 32%.

4 conversion tactics detected
3 pages captured
12 UX checks
4 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 45 · mobile 45.

Walk 23 links on the entry page, 7 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

5 tactics

FAQFree trialNo cardLogo wallDemo / docs

Pricing

5 tactics

subscription

FAQFree trialNo cardLogo wallDemo / docs

Platform

5 tactics

FAQTrust badgesFree trialLogo wallDemo / docs

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Event Intelligence Platform for B2B Trade Shows | Lensmor
Meta description: Find the right B2B events and decision-makers with Exhibitor, Social Signal Attendee, and Visitor intelligence. Build focused pre-show outreach with Lensmor.
Headline: Find the Right Prospects ‍Before Your Next Trade Show
Section headings: How many trade shows does Lensmor track worldwide?Why does pre-show prospecting beat booth traffic?Event intelligence, explainedYour privacy, your choice.Manage privacy preferences160K+10M+95%+5 more, not shown
Buttons and links: LoginStart Free →Start Free Book a DemoStart FreeBook a Demo

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of lensmor.com — **Hero**1% down the page

FAQ section of lensmor.com — **FAQ**80% down the page

Footer section of lensmor.com — **Footer**93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“Start free with 2,000 credits · No credit card required”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path2 of 4

Offers a free trial or free tier Start free

Offers a demo or docs entry point Book a Demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (6 distinct marks)

Friction reduction2 of 2

Answers buyer objections FAQ Event intelligence, explained What is Lensmor, and who is it built for? Lensmor is a B

Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 12 measured checks need work1 could not be measured — not counted either way

Render-blocking resources

weight:render-blocking-resources

17 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

53 images are shipped at more than 2x the width shown.

“69e0893a3290e5c24f259389_46f77ca8f1d1883” is 1440px wide, displayed at 413px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

122 of 133 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.1 MB across 7 measurable resources, but 302 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#212233

accent#212233

bg#ffffff

surface#dcdde5

text#9495a8

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog40px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

14pxAa

16pxAa

18pxAa

22pxAa

24pxAa

40pxAa

56pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel