Body text size
type:Smallest body text is 9px (base ~11px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
saas · Aug 25, 2026
learnorbis.com
25/100 Sparse
Scores higher than 43% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 34%.
Walk 7 links seen, 2 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.26.1 on 2026-08-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Orbis · Understand what makes the world move
- Meta description
Bite-sized lessons on geopolitics, history, and power, from ancient empires to today's flashpoints. Read the news and finally understand why. 7-day free trial.
- Headline
Understand what makes the world move.
- Section headings
Every headline has roots.
Built to make it stick.
A reference desk in your pocket.
Three steps to reading the world.
What early readers say.
Before you start.
Why one shipping lane decides the price of everything
Bite-sized lessons. Big-picture thinking.
+6 more, not shown- Buttons and links
Start free trial
Start your 7-day free trial
Download on the App Store
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
free trial
Friction reduction2 of 2
Answers buyer objections
QUESTIONS Before you start. Do I need a background in politics or history? Is there a free
Offers a free trial or free tier
also shown under Action path
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work
Text contrast (WCAG AA)
contrast:92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Satellite: NASA / MODIS” at 1:1 (9px, #f2efe7 on #f2efe7). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:11 images are shipped at more than 2x the width shown.
“clipping-strait.webp” is 760px wide, displayed at 340px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:10 of 17 interactive targets are under 44×44px on mobile.
smallest: “ORBIS” at 105×27px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Keyboard reachability
5 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1d9e75
accent#1d9e75
bg#f2efe7
surface#f2efe7
text#9a9a9a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog30px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
6pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
30pxAa
38pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
