saas · Aug 9, 2026

leadcanvas.app

20/100 Sparse

Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 4%.

2 conversion tactics detected
3 pages captured
13 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 20.

Walk 100 links on the entry page, 97 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

FAQ

Use Cases

1 tactic

FAQ

Pricing

1 tactic

FAQ

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Generación de leads B2B con empresas y decisores | LeadCanvas
Meta description: Encuentra empresas, negocios y decisores, analiza señales y prepara mensajes en una plataforma de prospección B2B conectada.
Headline: De una búsqueda a una conversación de venta B2B.
Section headings: Empieza por el mercado, no por una lista.Una lista de empresas no es una estrategia comercial.Todo el proceso de prospección, conectado.Una empresa. Todo el contexto que necesitas para venderle.¿En qué se diferencia de otra base de contactos?Resultados con contexto, no números decorativos.¿Qué es la generación de leads B2B con contexto comercial?¿Se adapta a lo que vendes?+8 more, not shown
Buttons and links: IngresarEmpezar gratisEmpezar GratisContinuar con GoogleVer cómo funcionaBuscar empresasVer soluciones

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of leadcanvas.app — **Nav**0% down the page

Hero section of leadcanvas.app — **Hero**0% down the page

FAQ section of leadcanvas.app — **FAQ**73% down the page

Footer section of leadcanvas.app — **Footer**88% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Lead-capture form email, Ej. agencias de marketing, Ej. Santiago, Chile, textarea

Friction reduction1 of 2

Answers buyer objections Preguntas frecuentes ¿Qué es LeadCanvas? ¿De dónde obtiene la información? ¿Puedo buscar e

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“logo-horizontal.svg” is 3372px wide, displayed at 143px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

343 of 385 interactive targets are under 44×44px on mobile.

smallest: “agencias” at 65×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

24 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

1 element looks clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 2.9 MB across 64 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#c2410c

accent#c2410c

bg#f6f5f4

surface#faf5f1

text#292524

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog32px

A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

19pxAa

22pxAa

32pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa550

FAMILIES

General Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel