saas · Jul 11, 2026

langchain.com

70/100 Partial

Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 78%.

6 conversion tactics detected
2 pages captured
8 UX checks
1 flagged

How this was measured

Captured on 2026-07-11. A capture is read once and its measurements freeze there.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 70 · mobile 70.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

subscription

Sticky CTALogo wallDemo / docs

Pricing

▲ strongest

5 tactics

$0 +7 more · subscription

Sticky CTAFAQFree trialPricing tiersDemo / docs

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: LangChain: Observe, Evaluate, and Deploy Reliable AI Agents
Meta description: LangChain provides the engineering platform and open source frameworks developers use to build, test, and deploy reliable AI agents.
Headline: Powering the Agent Development Lifecycle
Section headings: LangSmith powers top AI teams, from startups to global enterprisesLearn from teams running agents in productionTrusted by the largest builder community in AIGet started with LangSmithLangSmith Agent Engineering PlatformBuild with our open source frameworks
Buttons and links: Try LangSmith Get a demoTry LangSmithGet a demoStart building Get a demoStart buildingRead the announcementLangSmith ObservabilityLangSmith EvaluationLangSmith DeploymentLangSmith Fleet+2 more, not shown

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $0/seat, free, $39/seat

Action path3 of 4

Offers a free trial or free tier $0 / seat

Lead-capture form EMAIL, submit

Offers a demo or docs entry point Get a demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim powering

Friction reduction2 of 2

Answers buyer objections General Questions

Offers a free trial or free tier also shown under Action path

What we didn’t find

3 of 9 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see3 of 9 applicable

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

2 of 9 measured checks need work

Tap-target size (mobile)

mobile:tap-target-size-mobile

90 of 120 interactive targets are under 44×44px on mobile.

smallest: “ⓘ” at 14×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Clear5

Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text

This funnel: 100% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#f2faff

accent#f2faff

bg#f2faff

surface#e5f4ff

text#030710

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox80px

Jumps over the lazy dog64px

A subheading in their voice56px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

14pxAa

16pxAa

18pxAa

22pxAa

24pxAa

32pxAa

48pxAa

56pxAa

64pxAa

80pxAa

WEIGHTS

Aa300

Aa400

FAMILIES

Twklausanne

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 7 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel