saas · Aug 15, 2026

krock.io

70/100 Partial

Scores higher than 88% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 85%.

6 conversion tactics detected
4 pages captured
15 UX checks
7 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 75 · mobile 65.

Walk 67 links on the entry page, 39 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 3 scans Same 6 conversion tactics detected since 2026-08-09.

6 tactics 2026-08-09
→
6 tactics 2026-08-12
→
6 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

Trust badgesFree trialNo cardLogo wall

Use Cases

▼ thinnest

1 tactic

Free trial

Pricing

▲ strongest

8 tactics

$0 +5 more · subscription

ReviewsFAQTrust badgesFree trialNo cardLogo wallUsage proofPricing tiers

Compare

2 tactics

Free trialLogo wall

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Video Review Software for Creative Teams - KROCK.IO
Meta description: Krock.io is video review software built for creative teams. Frame-accurate comments, version comparisons, and approvals — in one place.
Headline: Video Review Software for Creative Teams
Section headings: Measurable impact for creative teamsCreate and compare versionsFeatures That Empower Content TeamsVideo Review & Feedback Directly in Your Favorite Software10x your media production workflowsBe on Board with your projectsCollaborate on any media filesWork from anywhere
Buttons and links: Log inSign upStart Free TrialStart Free Trial - No Credit CardKrock.io AlternativesKrock.io vs Frame.ioKrock.io vs VimeoKrock.io vs BoordsKrock.io vs FtrackKrock.io vs Shotgrid+2 more, not shown

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of krock.io — **Hero**0% down the page

Logos section of krock.io — **Logos**11% down the page

Footer section of krock.io — **Footer**95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“Start Free Trial No credit card required”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $01user, $10/mo

Action path2 of 4

Puts proof in the first viewport UNLIMITED Enterprise Plan From $400 / 100 Users Included

Offers a free trial or free tier Start Free

Trust & proof2 of 2

Shows customer logos or a trusted-by claim logos: gradient-border-l-t-165, iMac - Stand, Animade, logoPE 2, angles-left-top

Puts a number on adoption 100 Users

Friction reduction2 of 2

Answers buyer objections What are the different subscription plans available on Krock.io? Free: Start experiencing

Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Puts a number on adoption also shown under Trust & proof

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 8 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

8 of 16 measured checks need work

Line height

type:line-height

Body line-height is 1.17×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Horizontal overflow

layout:horizontal-overflow

The page scrolls ~113px horizontally at 1440px wide. content spills past the viewport.

FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Page weight

weight:page-weight

At least 15.0 MB across 196 measurable resources. 272 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

42 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

84 images are shipped at more than 2x the width shown.

“Video-review-Software-Krock.io_-1536x864” is 1439px wide, displayed at 604px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

75 of 97 interactive targets are under 44×44px on mobile.

smallest: “Previous slide” at 25×25px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Clear5

Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#1f5eff

accent#1f5eff

bg#1a181d

surface#1a181d

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox76px

Jumps over the lazy dog72px

A subheading in their voice64px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

16pxAa

17pxAa

18pxAa

20pxAa

24pxAa

44pxAa

56pxAa

64pxAa

72pxAa

76pxAa

WEIGHTS

Aa300

Aa400

Aa700

FAMILIES

Work Sans · Public Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel