saas · Aug 5, 2026

koloqr.com

25/100 Sparse

Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 7%.

3 conversion tactics detected
2 pages captured
13 UX checks
4 flagged

How this was measured

Measured by Roentgen 1.20 on 2026-08-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.

Walk 44 links on the entry page, 36 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

subscription

ReviewsPressLogo wall

Compare

▼ thinnest

1 tactic

subscription

Free trial

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Free QR Code Generator - Custom Codes, No Signup | KoloQR
Meta description: Create custom QR codes for URLs, Wi-Fi, menus, and more. Add a logo, pick colors and shapes, download as PNG or SVG. Free, no signup, no watermark.
Headline: Free QR Code Generator
Section headings: Create a QR Code for Any ContentA QR Code Generator for Every Use CaseWhy Designers Choose KoloQRCustomize Your QR CodeHow to Create a QR Code in 3 Simple StepsQuestions? AnsweredFeatured OnWhy KoloQR?+8 more, not shown
Buttons and links: URLTextEmailPhoneWiFiSocialCustomizeTAP HERE SCAN MEVIEW MENU OPENM E N U O U R M E N U+2 more, not shown

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier free tier

Trust & proof1 of 2

Shows customer logos or a trusted-by claim used by

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 14 measured checks need work

Body text size

type:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

8 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

14 images are shipped at more than 2x the width shown.

“before-after.1roiomoa0lxac.avif?dpl=dpl_” is 1980px wide, displayed at 620px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

85 of 131 interactive targets are under 44×44px on mobile.

smallest: “KoloQR” at 49×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

20 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Page weight

At least 2.5 MB across 308 measurable resources. 51 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#78d650

accent#78d650

bg#ffffff

surface#f4f4f4

text#333333

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog18px

A subheading in their voice14px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

13pxAa

14pxAa

18pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa800

FAMILIES

Outfit · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 8 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel