saas · Aug 15, 2026

kimp.io

58/100 Thin

Scores higher than 75% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 70%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 65.

Walk 67 links on the entry page, 52 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

Captured Video Design Services
Step 1 · Video Design Services1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 6 conversion tactics detected since 2026-08-09.
  1. 6 tactics 2026-08-09
  2. 6 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Video Design Services
01

Video Design Services

▲ strongest
5 tactics

subscription  ·  1 proof point

ReviewsFAQTrust badgesFree trialLogo wall
Pricing
02

Pricing

4 tactics

698.50USD +2 more  ·  50% Off  ·  subscription  ·  2 proof points

FAQTrust badgesFree trialLogo wall
Compare Service
03

Compare Service

3 tactics

subscription  ·  1 proof point

ReviewsFree trialLogo wall
Reviews
04

Reviews

▼ thinnest
3 tactics

subscription  ·  1 proof point

ReviewsFree trialLogo wall

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Kimp - Unlimited Graphic Design & Video Design - Flat Fee Subscriptions
Meta description
Get unlimited graphic design & unlimited video design for a flat monthly fee. Start a free trial to see how a dedicated design team scales your marketing.
Headline
Unlimited Graphic Design & Videos. A Flat Monthly Fee.
Section headings
Every day Kimp is trusted by over 5,000 businesses of all sizes.Discover Kimp's Key BenefitsUnlimited RequestsUnlimited RevisionsDedicated TeamFaster TurnaroundTop 1% Designers100+ Categories+6 more, not shown
Buttons and links
See Full Feature ListSubmit RequestStart Free Trial Now!Start NowStart your Free 7-Day Trial
Prices on the page
1397 USD1697 USD

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of kimp.io
Hero0% down the page
CTA section of kimp.io
CTA4% down the page
Logos section of kimp.io
Logos5% down the page
Footer section of kimp.io
Footer93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“4.9 star_purple500 Ratings”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path2 of 4

Puts proof in the first viewport 150+ Reviews 4.7 star_purple500 Ratings
Offers a free trial or free tier Start Free

Trust & proof2 of 2

Shows customer logos or a trusted-by claim trusted by
Puts a number on adoption 5,000 businesses

Friction reduction2 of 2

Answers buyer objections FAQs What does “unlimited graphic design” and “unlimited video design”mean? add Who is Kim
Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Puts a number on adoption also shown under Trust & proof

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 8 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

8 of 17 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

90% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Graphics” at 1:1 (24px, #ffffff on #ffffff). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Tap-target size (mobile)

mobile:tap-target-size-mobile

101 of 147 interactive targets are under 44×44px on mobile.

smallest: “FAQ” at 31×19px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Body text size

type:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Image alt text

a11y:image-alt-text

213 of 286 content images (74%) have no alt attribute.

FixAdd descriptive alt to content images; alt="" for purely decorative ones.

Named controls

a11y:named-controls

12 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 15.4 MB across 257 measurable resources. 401 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

52 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

30 images are shipped at more than 2x the width shown.

“testimonial-charter.webp” is 2135px wide, displayed at 371px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Worth knowing7

Form labels

2 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

13 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

73 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear2

Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f1731e
accent#f1731e
bg#ffffff
surface#fafafa
text#3e4b5b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog28px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
22pxAa
24pxAa
28pxAa
40pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
gilroy-regular
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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