saas · Aug 15, 2026

kibbi.ai

60/100 Partial

Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 58%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 60 · mobile 60.

Walk 53 links on the entry page, 13 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 5 conversion tactics detected since 2026-08-12.
  1. 5 tactics 2026-08-12
  2. 5 tactics 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$9.99 +3 more  ·  1 proof point

Sticky CTAFree giftFAQFree trialNo cardLogo wall
Pricing
02

Pricing

5 tactics

$9.99. +4 more  ·  subscription  ·  1 proof point

Sticky CTAFree giftFAQFree trialNo card
Signup
03

Signup

▼ thinnest
2 tactics
Free giftNo card

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Personalized Storybooks for Kids | Kibbi
Meta description
Create personalized storybooks matched to your child's age and reading stage. Read online tonight or print a keepsake. Try it for free, no credit card required.
Headline
Create a children's book about anything in minutes with AI. Starring your kid.
Section headings
Read example storiesA bookshelf that grows with them—one story at a timeFrom idea to storytime in minutesMore personal than a generic story generatorChoose Your Illustration StyleWhat users are sayingSee what you getA story every month. A keepsake whenever you want one.+8 more, not shown
Buttons and links
ProductsRead storyHow long does it take to make a story?Do I need to know how to write?What ages is Kibbi for?Can I pick the topic?Can I order a real printed copy?How much does it cost?HelpTry it for free
Prices on the page
$9.99$12.99$19.99$0.50

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of kibbi.ai
Nav0% down the page
Hero section of kibbi.ai
Hero0% down the page
Pricing section of kibbi.ai
Pricing51% down the page
FAQ section of kibbi.ai
FAQ74% down the page
Footer section of kibbi.ai
Footer92% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“No credit card required”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path3 of 4

Puts proof in the first viewport Try it for free No credit card required 4.6 Average rating
Offers a free trial or free tier free, then $0
Lead-capture form email, password, password

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Whee! Down Goes Nook!, Mox and the Box, Bix and the Red Ball, Peek, Peek, Juno, Min

Friction reduction2 of 2

Answers buyer objections Frequently Asked Questions
Offers a free trial or free tier also shown under Action path

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 15 measured checks need work

Body text size

type:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

8 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 7.1 MB across 36 measurable resources. 95 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

43 images are shipped at more than 2x the width shown.

“gmail-icon-CMMm2U_j.png” is 2560px wide, displayed at 20px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

64 of 122 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 20×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

14 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Autocomplete hints

No autocomplete attributes across 3 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#4de6bf
accent#4de6bf
bg#fbf8f4
surface#ffffff
text#262626
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
32pxAa
36pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Crimson Text · Lato
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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