saas · Aug 19, 2026

kawze.com

53/100 Thin

Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 58%.

5 conversion tactics detected
4 pages captured
15 UX checks
2 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-19. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 60 · mobile 45.

Walk 63 links on the entry page, 48 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

1 proof point

Trust badgesFree trialLogo wallDemo / docs

Features

2 tactics

1 proof point

Trust badgesDemo / docs

Pricing

▲ strongest

7 tactics

£4.99 +2 more · 1 proof point

ComparisonFAQTrust badgesFree trialNo cardLogo wallDemo / docs

Compare

▼ thinnest

2 tactics

1 proof point

Trust badgesDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Uptime Monitoring, Website Monitoring & Downtime Alerts | Kawze
Meta description: Kawze is an uptime monitoring service for websites, APIs, cron jobs and domains. Get instant downtime alerts by email or SMS, DNS and SSL monitoring, and a free status page. Free plan with 10 monitors, no credit card required.
Headline: Uptime Monitoring
Section headings: Create alerts in secondsIntegrate for FREEMonitor your response timesMonitor your usersSee full monitor response informationOur uptime monitorsYes, all of that for freeCreate a FREE account+8 more, not shown
Buttons and links: HomeMonitorsFeaturesPricingFree ToolsLog InSign Uparrow_forward Create free accountCreate free accountarrow_forward HTTP monitors+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of kawze.com — **Nav**0% down the page

Features section of kawze.com — **Features**31% down the page

CTA section of kawze.com — **CTA**82% down the page

Footer section of kawze.com — **Footer**86% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Guarantee element — **Guarantee**“30-day money-back guarantee on every paid plan. Details”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path2 of 4

Offers a free trial or free tier free tier

Offers a demo or docs entry point docs link

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (10 distinct marks)

Friction reduction2 of 2

Answers buyer objections Pricing questions Is the Free plan really free? Do you charge per team member? Can I chang

Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 31 rows

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 15 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

7 images are shipped at more than 2x the width shown.

“mattermost-logo.svg” is 800px wide, displayed at 40px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

248 of 290 interactive targets are under 44×44px on mobile.

smallest: “Home” at 36×15px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.6 MB across 70 measurable resources, but 156 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison grid: 31 rowscomparison copy vs the Competition | Kawze

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.