saas · Aug 15, 2026

ito.ai

70/100 Partial

Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 78%.

6 conversion tactics detected
4 pages captured
12 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 70 · mobile 70.

Walk 43 links on the entry page, 38 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 6 conversion tactics detected since 2026-08-09.

6 tactics 2026-08-09
→
6 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

Sticky CTANo cardLogo wallDemo / docs

Review

4 tactics

Sticky CTANo cardLogo wallDemo / docs

Features

▼ thinnest

4 tactics

Sticky CTANo cardLogo wallDemo / docs

Pricing

▲ strongest

7 tactics

$40 +2 more · 1 proof point

Sticky CTAFAQFree trialNo cardLogo wallPricing tiersDemo / docs

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: AI Code Review That Runs Your App on Every PR | Ito
Meta description: Catch 30% more bugs and ship faster with runtime evidence. AI Code Review to automate PR reviews, catch bugs earlier, and improve quality.
Headline: Catch all runtime bugs before merge.
Section headings: Ship faster than ever without sacrificing qualityIto tests everything your app actually does when it runsShip fast, test automaticallyAgents are writing (and using) all the code.Nothing in the code diff in the PR that Ito reviewed had any direct sign of this bug. If Ito had only been looking at the diff lines from the PR, then it wouldn't have caught this.Ito helps my team ship faster by testing all edge cases right on their PRs. I refuse to go back to manual testing.Ito caught 3-4 real things that got fixed in the first week. Impressed that backend mocking works autonomously.Catch runtime errors no one else can+6 more, not shown
Buttons and links: FeaturesWhat is Ito?How does Ito test pull requests?Does Ito access our source code?How long does setup take?How does Ito handle authenticated user flows?Which tech stacks does Ito support?What does the testing report include?What outcomes can teams expect using Ito?Try Ito+2 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of ito.ai — **Nav**0% down the page

Hero section of ito.ai — **Hero**0% down the page

Logos section of ito.ai — **Logos**5% down the page

FAQ section of ito.ai — **FAQ**79% down the page

Footer section of ito.ai — **Footer**94% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“GET STARTED no credit card required OR TRY ITO”

Rating element — **Rating**“Ito is free for your first 100 reviews.”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $40/mo, free, $40/seat

Action path3 of 4

Puts proof in the first viewport 20 Code Reviews included per seat

Offers a free trial or free tier no credit card required

Offers a demo or docs entry point docs link

Trust & proof1 of 2

Shows customer logos or a trusted-by claim trusted by

Friction reduction2 of 2

Answers buyer objections FAQs

Offers a free trial or free tier also shown under Action path

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 13 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “chatwoot/chatwoot” at 1:1 (12px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 5.5 MB across 97 measurable resources. 261 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Tap-target size (mobile)

mobile:tap-target-size-mobile

124 of 208 interactive targets are under 44×44px on mobile.

smallest: “Blog” at 31×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#fcfcfc

accent#fcfcfc

bg#fcfcfc

surface#eaeaea

text#727272

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog40px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

28pxAa

32pxAa

36pxAa

40pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa700

FAMILIES

fontRepro

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel