saas · Aug 3, 2026

instavisuals.com

10/100 Sparse

Scores higher than 23% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 4%.

2 conversion tactics detected
1 page captured
10 UX checks
2 flagged

Walk 0 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 10 · mobile 10.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 4 scans Same 2 conversion tactics detected since 2026-07-27.

2 tactics 2026-07-27
→
2 tactics 2026-07-30
→
2 tactics 2026-08-02
→
2 tactics 2026-08-03

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

PressLogo wall

In their own words

8 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: instavisuals.com — Free Photo Editor in your browser!
Meta description: Free browser-based photo editor. Resize for Instagram, Twitter, Facebook and YouTube, adjust exposure and filters, add text watermarks, and export PNG or JPEG — no signup required.
Headline: instavisuals.com
Section headings: Drop an image here or click to uploadFEATURED ON
Buttons and links: Upload imageReset image fitReset filters

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (7 distinct marks)

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 10 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~13px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

17 of 18 interactive targets are under 44×44px on mobile.

smallest: “Reset filters” at 68×23px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

11 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.1 MB across 7 measurable resources, but 11 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Text contrast (WCAG AA) · Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ffffff

accent#ffffff

bg#ffffff

surface#ffffff

text#737373

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox16px

Jumps over the lazy dog15px

A subheading in their voice14px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

WEIGHTS

Aa400

Aa500

Aa600

FAMILIES

Miriam Libre

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel