saas · Aug 3, 2026

iconvectors.io

45/100 Thin

Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 32%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 45 · mobile 45.

Walk 59 links on the entry page, 43 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans Same 4 conversion tactics detected since 2026-07-29.
  1. 4 tactics 2026-07-29
  2. 4 tactics 2026-07-30
  3. 4 tactics 2026-08-02
  4. 4 tactics 2026-08-03

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics
Sticky CTAFAQTrust badgesFree trialLogo wallDemo / docs
Features.Html
02

Features.Html

4 tactics
Sticky CTATrust badgesFree trialDemo / docs
Use Cases
03

Use Cases

▼ thinnest
2 tactics
Sticky CTADemo / docs

In their own words

28 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
SVG Icon Editor for Developers — IconVectors
Meta description
Create, style, clean up, and export SVG icons with IconVectors. Version 1.70 adds Element Library, SVG Properties, and Pixel-Align Selection. Free download.
Headline
SVG Icon Editor for Developers
Section headings
Reusable elements, SVG output properties, and pixel-grid cleanupMade For DevelopersAnalyze, Clean Up, and Automate IconsStart Making SVG Icons Today with IconVectorsFrequently Asked QuestionsElement LibrarySVG PropertiesPixel-Align Selection+5 more, not shown
Buttons and links
Native SVGMinified SVGReact TSVue TSXAMLWPF GeometryVectorDrawableSwiftUIC++Download+2 more, not shown

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path2 of 4

Offers a free trial or free tier Free Trial
Offers a demo or docs entry point Documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim used by

Friction reduction2 of 2

Answers buyer objections Which file formats does IconVectors support?
Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 5px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

5 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Tap-target size (mobile)

mobile:tap-target-size-mobile

113 of 148 interactive targets are under 44×44px on mobile.

smallest: “Open navigation menu” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

50 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 2.1 MB across 21 measurable resources, but 20 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#fafafa
accent#fafafa
bg#fafafa
surface#ffffff
text#3f3f46
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
5pxAa
6pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Figtree
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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