saas · Aug 15, 2026

holosign.co

55/100 Thin

Scores higher than 63% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 55%.

4 conversion tactics detected
2 pages captured
12 UX checks
2 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.

Walk 8 links on the entry page, 5 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-09.

4 tactics 2026-08-09
→
4 tactics 2026-08-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

5 tactics

$15 +5 more

Sticky CTAFAQFree trialNo cardPricing tiers

Compare

5 tactics

$19 +4 more · save 60% · 1 proof point

Sticky CTAComparisonFree trialNo cardPricing tiers

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Holosign - Unlimited e-signatures $19/month with unlimited users
Meta description: Professional e-signatures at a fraction of the cost. Send documents for signature in minutes. No account required for signers.
Headline: Send documents for signature. Simple, fast, affordable.
Section headings: Everything you need to get documents signedWhy teams switch to HolosignUp and running in minutesSimple, transparent pricingFrequently asked questionsReady to start signing?Place signature fields in secondsSet a document up once, reuse it forever+6 more, not shown
Buttons and links: Get Started FreeStart Sending for FreeGet Started
Prices on the page: $15$20$45$30$0$19

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of holosign.co — **Nav**0% down the page

Hero section of holosign.co — **Hero**1% down the page

Pricing section of holosign.co — **Pricing**53% down the page

FAQ section of holosign.co — **FAQ**79% down the page

Footer section of holosign.co — **Footer**94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“No credit card required”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $15/user, $20/user, $45/user

Action path1 of 4

Offers a free trial or free tier Free forever

Friction reduction2 of 2

Answers buyer objections Is Holosign legally binding?

Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 12 rows

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

7 images are shipped at more than 2x the width shown.

“featured-badge.png” is 542px wide, displayed at 198px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

30 of 47 interactive targets are under 44×44px on mobile.

smallest: “Pricing” at 44×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

5 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.1 MB across 14 measurable resources, but 11 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison grid: 12 rowscomparison copy Holosign vs Docusign - Feature & Pricing Comparison

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.