Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
$489 +24 more
affiliate · Sep 10, 2026
holipay.io
Scores higher than 35% of 613 entry-page captures we have measured. Among the 55 affiliate funnels in that group, higher than 16%.
20/100 Sparse
Walk 113 links seen, 102 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
56 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Compare Flights with Cashback | Holipay
- Meta description
Compare flights from top airlines and agencies worldwide and earn cashback on every booking. Discover the best deals and earn rewards on every journey.
- Headline
Book the trip. Keep the change.
- Section headings
Flights that pay you back.
Cheapest destinations from New York
Popular Destinations
Featured Destinations
Recent Deals
Worldwide Routes
Insights
Your next trip pays you back.
+8 more, not shown- Buttons and links
EN · USD
Login
Select Date
1 Passenger
Search One Way
Multi-city
From New York · NYC
TYS $62
CVG $76
DFW $77
+2 more, not shown- Prices on the page
$489
$24
$130
$89
$5
$74
$7
$42
+17 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof2 of 3
Shows customer logos or a trusted-by claim
logos: Holipay, Turkish Airlines, Lufthansa, British Airways, Emirates
Discloses its affiliate relationship
disclosure present
What we didn’t find
8 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 10 applicable
FAQ / objection handling
1,371 of the 2,078 funnels we checked
Press / "as seen in"
544 of the 2,070 funnels we checked
Us-vs-them comparison
345 of the 2,078 funnels we checked
Proof above the fold
328 of the 2,078 funnels we checked
Usage / adoption proof
248 of the 1,640 funnels we checked
Ranked "best of" list
120 of the 137 affiliate funnels we checked
Scarcity / urgency copy
105 of the 2,070 funnels we checked
Outbound offer CTAs
7 of the 137 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:88% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Compared across” at 3.24:1 (10px, #7c8a81 on #f6f2e9). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:27 images are shipped at more than 2x the width shown.
“logo-holipay-ink.svg?v=15” is 300px wide, displayed at 116px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing4
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
2 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Label in name
10 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 1.4 MB across 136 measurable resources, but 101 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#bff163
accent#bff163
bg#fffdf6
surface#f6f2e9
text#0f2018
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog36px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
36pxAa
44pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Fraunces · IBM Plex Mono
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
