Body text size
type:Smallest body text is 9px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$19 +4 more
saas · Aug 15, 2026
heyzinc.com
70/100 Partial
Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 78%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 70 · mobile 70.
Walk 44 links on the entry page, 21 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 6 conversion tactics detected since 2026-08-09.
- 6 tactics 2026-08-09
- 6 tactics 2026-08-15
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Stop Building. Start Selling | HeyZinc
- Meta description
HeyZinc talks to website visitors, qualifies buyers, and rings you when someone is ready to buy.
- Headline
Startups Don't Die From Bad Products
- Section headings
Revenue Starts With A Conversation.
Forms Kill Momentum.
Timing Wins Deals.
Pricing that scales with your team
Recent founder reads
Questions founders actually ask
Stop Building In The Dark.
Set Up Your Widget
+7 more, not shown- Buttons and links
Talk to Our Agent
Set Up Your Widget −
Track Live Visitors +
Define High-Intent Criteria +
Takeover When It's Hot +
Take Over
Isn't this just another AI chatbot? +
Will bot visitors send me notification? +
What if my product isn't ready yet? +
When does the AI handoff conversation to me? +
+2 more, not shown- Prices on the page
$19
$20
$10
$39
$99
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$19/mo, free
Action path2 of 4
Offers a free trial or free tier
Free Trial
Offers a demo or docs entry point
API Reference
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: ElevenLabs, Microsoft for Startups, Jennifer Cross, George Borelli, Caius Hayes
Friction reduction2 of 2
Answers buyer objections
Frequently asked questions
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Compares itself against alternatives
comparison table: FEATURE · STARTER · GROWTH · ENTERPRISE
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:10 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:88 images are shipped at more than 2x the width shown.
“badge-clear.webp” is 896px wide, displayed at 276px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:140 of 223 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 19×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
19 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 1.5 MB across 57 measurable resources, but 145 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#020202
accent#020202
bg#fefeff
surface#ffffff
text#111111
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox667px
Jumps over the lazy dog44px
A subheading in their voice31px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
18pxAa
20pxAa
22pxAa
31pxAa
44pxAa
667pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa650
Aa700
Aa800
FAMILIES
ui-serif · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
