Body text size
type:Smallest body text is 11px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
$99 · subscription
saas · Aug 3, 2026
heyreplay.app
25/100 Sparse
Scores higher than 43% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 34%.
Walk 6 links seen, 4 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 2 conversion tactics detected since 2026-07-30.
- 2 tactics 2026-07-30
- 2 tactics 2026-08-02
- 2 tactics 2026-08-03
The funnel, frame by frame
1 step walkedIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Replay - On-Device Meeting Recorder & Transcription for Mac
- Meta description
Replay records any meeting on your Mac (Zoom, Meet, Teams, and more) and transcribes it on-device with speaker names. Private, searchable, one-time purchase.
- Headline
Every conversation, remembered.
- Section headings
Records everything that plays on your Mac.
From conversation to searchable memory.
Connect Claude in one click.
100% on-device. Nothing leaves your Mac.
Try it free. Pay once to keep it.
Questions, answered.
Transcribed on your Mac, with names.
Search every word you ever heard.
+4 more, not shown- Buttons and links
Download for Mac
- Prices on the page
$99
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
free trial
Friction reduction2 of 2
Answers buyer objections
Does my audio go to the cloud?
Offers a free trial or free tier
also shown under Action path
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 8 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:13 of 13 interactive targets are under 44×44px on mobile.
smallest: “Replay” at 97×31px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
5 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.3 MB across 7 measurable resources, but 4 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Text contrast (WCAG AA) · Mobile viewport · Language declared
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fffcf6
accent#fffcf6
bg#fffcf6
surface#faf6ef
text#6e665c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
27pxAa
30pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Newsreader · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
