Body text size
type:Smallest body text is 12px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
£19 · 1 proof point
saas · Aug 15, 2026
hauservice.com
48/100 Thin
Scores higher than 92% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 89%.
Walk 5 links seen, 3 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 40.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 4 conversion tactics detected since 2026-08-09.
- 4 tactics 2026-08-09
- 4 tactics 2026-08-15
The funnel, frame by frame
1 step walkedIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Area Research Tool | Hauservice
- Meta description
Enter your post code or use our example to see what you uncover about your area
- Headline
Find your ideal UK area in minutes
- Section headings
All Data on One Platform
Zero-effort searching
What'a already here - Hausreport
Instant Area Insights
Demographic
House Price
Crime Rate
Transportation
+3 more, not shown- Buttons and links
Search
Get started
Sign up a free account
Get a Property Report
Get Started
Start Free Search
- Prices on the page
£19
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path3 of 4
Puts proof in the first viewport
Join 50,000+ users
Offers a free trial or free tier
Start Free
Lead-capture form
Expore your postcode or area (e.g. M1 1AA), email
Trust & proof1 of 2
Puts a number on adoption
Join 50,000+ users
Friction reduction1 of 2
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:66% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Instant Area Insights” at 2.41:1 (14px, #a3a3a3 on #f9fafb). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Image alt text
a11y:7 of 10 content images (70%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
Form labels
a11y:1 of 2 form fields have no label (+1 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:12 of 18 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 35×35px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
17 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.0 MB across 73 measurable resources, but 19 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fd4c2a
accent#fd4c2a
bg#fafafa
surface#ffffff
text#a3a3a3
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
FAMILIES
PlusJakartaSans · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
