saas · Aug 13, 2026

harth.build

20/100 Sparse

Scores higher than 36% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 23%.

2 conversion tactics detected
1 page captured
10 UX checks
2 flagged

Walk 7 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.24.0 on 2026-08-13. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 20.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

Logo wallDemo / docs

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: The AI–powered workspace for architects. | Harth - See your future home before it's built
Meta description: The AI–powered workspace for architects.
Headline: The AI–powered workspace for architects.
Section headings: Powered up with frontier AIImage gen AI at your fingertipsHarth is a web based tool that plugs directly into your existing workflow. Import and export from Revit, ArchiCAD and more.Intuitive visual workspaceThe latest AI agentsMulti-agent workflowsDeep research for projectsINTUITIVE VISUAL WORKSPACE+2 more, not shown
Buttons and links: INTUITIVE VISUAL WORKSPACETHE LATEST AI AGENTSMULTI-AGENT WORKFLOWSDEEP RESEARCH FOR PROJECTSTerrain & existing building import3D satellite terrainLive commentsSearch the web, turn any product in 3DInstant Search & ActionsWorks everywhere+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of harth.build — **Nav**1% down the page

Hero section of harth.build — **Hero**0% down the page

Logos section of harth.build — **Logos**17% down the page

Footer section of harth.build — **Footer**93% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a demo or docs entry point Book a demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Gemini, ChatGPT, Claude, Grok, Kimi

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 10 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

10 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

15 of 31 interactive targets are under 44×44px on mobile.

smallest: “3D” at 22×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.7 MB across 50 measurable resources, but 40 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#303b42

accent#303b42

bg#ffffff

surface#e2ddd4

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog36px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

36pxAa

60pxAa

WEIGHTS

Aa300

Aa400

Aa600

FAMILIES

Figtree

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel