Body text size
type:Smallest body text is 12px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
$15 +1 more
saas · Aug 9, 2026
hale.med
45/100 Thin
Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 32%.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 45 · mobile 45.
Walk 37 links on the entry page, 27 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Hale - HIPAA Compliant Health Intelligence Platform
- Meta description
HIPAA-compliant health intelligence for chronic conditions. Track meds, interpret labs, get personalized insights. Free 14-day trial.
- Headline
Managing a chronic illness is exhausting. We built something to help.
- Section headings
See your health clearly. Make confident decisions.
Portals store records. Hale connects your health.
Why we Built Hale
You have health questions. Your doctor doesn't have time. Google gives generic answers.
See what you can do with Hale
See Hale in action
Managing a loved one's health?
Simple, transparent pricing
+8 more, not shown- Buttons and links
Login
Start Free Trial
Start 14 Day Free Trial
Sign In
- Prices on the page
$15
$50
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
free trial
Lead-capture form
text, text, email, password
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Hale, Complete Health Context, Medication Management, Doctor Visit Preparation, HIP
Friction reduction2 of 2
Answers buyer objections
Do I have to enter all of my medical records to use Hale? +
Offers a free trial or free tier
also shown under Action path
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 16 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Multiple Sclerosis” at 3.46:1 (14px, #ef5350 on #fefefe). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:16 images are shipped at more than 2x the width shown.
“dr_prep.webp” is 1654px wide, displayed at 424px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:34 of 51 interactive targets are under 44×44px on mobile.
smallest: “Terms” at 40×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
11 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 8 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.8 MB across 44 measurable resources, but 50 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ef5350
accent#ef5350
bg#f2f2f2
surface#fefefe
text#737373
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog44px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
36pxAa
44pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Fraunces · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
