Body text size
type:Smallest body text is 10px (base ~11px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
¥1
affiliate · Aug 9, 2026
guide2japan.com
35/100 Sparse
Scores higher than 25% of 1,391 multi-step funnels we have measured. Among the 80 affiliate funnels in that group, higher than 27%.
How this was measured
Measured by Roentgen 1.21 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. Per device: desktop 35 · mobile 35.
Walk 180 links on the entry page, 156 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Guide2Japan.com — Discover the Japan tourists don't see
- Meta description
Discover the Japan tourists don't see. AI-powered travel guides to hidden gems and local favorites.
- Headline
Discover the Japan tourists don't see
- Section headings
Kyoto to Nara by train: times, prices, and which option fits your rail pass
Find your path through Japan.
Choose your tongue
First time in Japan?
Ready-made itineraries
Explore by region
Explore by interest
Best day trips from Tokyo: the decision guide
+1 more, not shown- Buttons and links
EN
Subscribe
- Prices on the page
¥1
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Ranks options in a best-of list
ranked list
Trust & proof2 of 3
Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
Discloses its affiliate relationship
disclosure present
What we didn’t find
6 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 10 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Outbound offer CTAs
7 of the 129 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work
Text contrast (WCAG AA)
contrast:81% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Privacy” at 2.34:1 (10px, #555555 on #1a1a18). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Page weight
weight:At least 35.1 MB across 75 measurable resources. 14 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:38 images are shipped at more than 2x the width shown.
“kansai-region-seasonal-landscape-cherry-” is 640px wide, displayed at 290px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:89 of 150 interactive targets are under 44×44px on mobile.
smallest: “Menu” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
8 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Autocomplete hints
No autocomplete attributes across 2 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessPage matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers
Ranked "best of" list
home: ranked listAffiliate disclosure
home: disclosure present
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f0ede6
accent#f0ede6
bg#f8f6f1
surface#f0ede6
text#7a756d
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog21px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
54pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Playfair Display · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
