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9 tactics
$79.99 · 50% Off · subscription · 1 proof point
saas · Aug 15, 2026
greenchef.com
60/100 Partial
Scores higher than 75% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 70%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 65 · mobile 55.
Walk 47 links on the entry page, 26 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
28 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Green Chef: Meal Delivery with Organic Produce & Premium Proteins
- Meta description
Green Chef delivers meal kits filled with organic produce, responsibly sourced proteins, and nutritionist-approved recipes designed to support a healthy lifestyle.
- Headline
Clean Eating. 15 Minutes. Pick Both.
- Section headings
Flavorful Dinners, Easy Cleanup
More Questions About Our Health-Focused Meal Delivery?
How It Works
Healthy Dishes That Fit Your Life
90% of customers found it easier to eat balanced meals with Green Chef
100+ banned ingredients for peace of mind
USDA-certified organic in every box
The Easiest Way To Eat Clean For Life
+5 more, not shown- Buttons and links
See Pricing & Plans
View Menus
What meal options are available with Green Chef?
Does Green Chef offer organic meal kits?
Can I customize my meal plan?
Are there meals for specific dietary needs and lifestyles?
Can I add more than just dinner to my meal delivery?
How do my meal kits stay fresh during transit?
How does Green Chef handle meal kit deliveries?
Is it easy to cook Green Chef meals?
+1 more, not shown- Prices on the page
$79.99
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $5.99mo
Action path1 of 4
Offers a free trial or free tier
Free forever
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
Puts a number on adoption
1 million customers
Friction reduction2 of 2
Answers buyer objections
Got questions? We've got answers.
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Mediterranean” at 1.05:1 (32px, #ffffff on #fbf9f0). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.2×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Tap-target size (mobile)
mobile:31 of 55 interactive targets are under 44×44px on mobile.
smallest: “Register” at 47×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading structure
The landing page has 3 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Oversized images
4 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Autocomplete hints
No autocomplete attributes across 2 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 4.8 MB across 217 measurable resources, but 291 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fbf9f0
accent#fbf9f0
bg#fbf9f0
surface#ffffff
text#222222
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog32px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
16pxAa
19pxAa
20pxAa
32pxAa
40pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
