Body text size
type:Smallest body text is 9px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
$100,000 +2 more
saas · Aug 22, 2026
gorules.io
70/100 Partial
Scores higher than 75% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 70%.
How this was measured
Measured by Roentgen 1.26.0 on 2026-08-22. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 65 · mobile 75.
Walk 97 links on the entry page, 83 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
GoRules: AI Business Rules Engine
- Meta description
Build and test business rules with AI. GoRules is a modern Business Rules Management System with an AI copilot and MCP server for business and dev teams.
- Headline
The decision layer for your products and agents.
- Section headings
Rules that read like sentences.
Ask, and it's built. Everything stays reviewable.
Promote like a release. Run like a binary.
Runs over rows, not just requests.
Open at the core. Fast everywhere.
Wherever the answer can't be “it depends.”
Move fast, with a paper trail.
Own the rules that run your business.
+3 more, not shown- Buttons and links
Book a demo
Get started
What is GoRules 0:57
is less than
$100,000
vip
approve
manual review
Meet GoRules AI
- Prices on the page
$100,000
$50,000
$60,000
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$0/mo, $167/mo, free, $500/mo
Action path2 of 4
Offers a free trial or free tier
Start free
Offers a demo or docs entry point
Documentation
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
100 companies
Friction reduction1 of 2
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work1 could not be measured — not counted either way
Render-blocking resources
weight:50 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“logo.svg” is 893px wide, displayed at 101px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:285 of 326 interactive targets are under 44×44px on mobile.
smallest: “Consent Preferences” at 30×30px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 1.0 MB across 171 measurable resources, but 211 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#bbc4f7
accent#bbc4f7
bg#ffffff
surface#f3f9f5
text#56595e
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog42px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
19pxAa
22pxAa
28pxAa
42pxAa
48pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
