saas · Aug 15, 2026

gettinylawn.com

60/100 Partial

Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 58%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 60 · mobile 60.

Walk 168 links on the entry page, 150 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected 5 → 6 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 5 tactics 2026-08-09
  2. 6 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
9 tactics

$49 +5 more  ·  subscription

ReviewsSubscriptionFAQPressFree trialNo cardLogo wallPricing tiersDemo / docs
Features
02

Features

▼ thinnest
3 tactics
Free trialLogo wallDemo / docs
Pricing
03

Pricing

7 tactics

$49 +8 more

SubscriptionFAQTrust badgesFree trialNo cardPricing tiersDemo / docs
Solutions
04

Solutions

5 tactics

$99

FAQFree trialNo cardLogo wallDemo / docs

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Landscaping & Pest Control AI Answering Service | Tinylawn
Meta description
AI answering service for landscaping and pest control. Tinylawn answers calls 24/7, qualifies leads, and sends job-ready intake to your existing tools.
Headline
The AI answering service that turns calls into job-ready leads
Section headings
TRUSTED BY THE PROSMissed calls become someone else’s revenue.What happens between hello and follow-upMore than just call answering. Get property insights before you even visit.Go from website to live receptionist in three stepsTry the demo.Plans that scale with your businessQuestions owners ask before forwarding a call+8 more, not shown
Buttons and links
IndustriesSolutionsLawn CareLandscapingPest ControlNEW LEADBOOKINGFOLLOW-UPStart free trialSign Up
Prices on the page
$49$1.25$149$1.00$299$0.85

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of gettinylawn.com
Nav0% down the page
Hero section of gettinylawn.com
Hero0% down the page
Logos section of gettinylawn.com
Logos9% down the page
FAQ section of gettinylawn.com
FAQ72% down the page
Footer section of gettinylawn.com
Footer80% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“Free 14-day trial with no credit card required”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $49/mo, free, $149/mo, $299/mo

Action path2 of 4

Offers a free trial or free tier Start free
Offers a demo or docs entry point docs link

Trust & proof1 of 2

Shows customer logos or a trusted-by claim trusted by

Friction reduction2 of 2

Answers buyer objections How does the free trial work?
Offers a free trial or free tier also shown under Action path

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

9% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Start free trial” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 9px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

8 images are shipped at more than 2x the width shown.

“dark-tinylawn-logo.DXXYR1RF.svg” is 150px wide, displayed at 30px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

262 of 310 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 60×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

33 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

33 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.8 MB across 66 measurable resources, but 35 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#dfe7df
accent#dfe7df
bg#ffffff
surface#f4f2ee
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Familjen Grotesk Variable · ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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