saas · Aug 3, 2026

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45/100 Thin

Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 32%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 45 · mobile 45.

Walk 24 links on the entry page, 16 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 5 conversion tactics detected since 2026-07-30.
  1. 5 tactics 2026-07-30
  2. 5 tactics 2026-08-02
  3. 5 tactics 2026-08-03

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

subscription

FAQPressFree trialNo cardLogo wall
Pricing
02

Pricing

▼ thinnest
4 tactics

$60 +8 more  ·  Save 50%  ·  subscription  ·  1 proof point

FAQPressFree trialNo card

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
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Meta description
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Buttons and links
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Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“No credit card required”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path2 of 4

Offers a free trial or free tier Get started free
Lead-capture form url, email

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)

Friction reduction2 of 2

Answers buyer objections Is it really free?
Offers a free trial or free tier also shown under Action path

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~19px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“featured-badge-small.webp” is 655px wide, displayed at 224px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

49 of 82 interactive targets are under 44×44px on mobile.

smallest: “Toggle menu” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

17 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

40 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.0 MB across 142 measurable resources, but 60 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0c0d10
accent#0c0d10
bg#ffffff
surface#f6f7f9
text#6b7079
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Times New Roman
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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