saas · Aug 9, 2026

genogramtool.com

40/100 Thin

Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 25%.

5 conversion tactics detected
2 pages captured
9 UX checks
2 flagged

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 40.

Walk 33 links on the entry page, 26 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

PressLogo wallDemo / docs

Pricing

▲ strongest

5 tactics

$6 +4 more · subscription

FAQPressLogo wallPricing tiersDemo / docs

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Genogram Maker — Free Online Genogram Tool
Meta description: Free online genogram maker. Build a professional family genogram with the full standardized symbol set — no download, any device. Export clean PDF or PNG.
Headline: Genogram Maker
Section headings: Start with a descriptionBuilt for the web, not WindowsThe notation your supervisor expectsFree to build, clean to hand inHow to make a genogramGenogram maker vs. family tree makerGenerator, creator, builder — different names, one jobStart your genogram
Buttons and links: Generate genogramMaleFemaleUnknownSVGPNGExport PDFReset+−+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of genogramtool.com — **Nav**3% down the page

Hero section of genogramtool.com — **Hero**3% down the page

Features section of genogramtool.com — **Features**49% down the page

Footer section of genogramtool.com — **Footer**86% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $4.08/mo, $9/mo

Action path1 of 4

Offers a demo or docs entry point documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (7 distinct marks)

Friction reduction1 of 2

Answers buyer objections Frequently asked questions

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

10 images are shipped at more than 2x the width shown.

“featured-badge-small.webp” is 655px wide, displayed at 137px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

115 of 115 interactive targets are under 44×44px on mobile.

smallest: “Menu” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

11 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.6 MB across 79 measurable resources, but 49 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#15827b

accent#15827b

bg#ffffff

surface#ffffff

text#116a63

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog24px

A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

24pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

ui-sans-serif

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel