Body text size
type:Smallest body text is 12px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
subscription
saas · Aug 9, 2026
fissiblephone.com
20/100 Sparse
Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 4%.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 20.
Walk 14 links on the entry page, 7 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Fissible Phone — Customer-Owned Business Lines on iPhone
- Meta description
Fissible Phone gives owners business numbers on iPhone using their own Twilio account, with native iOS calling, per-line call defense, transparent call outcomes, and AI voicemail summaries using your own AI key.
- Headline
A Business Line You Can Trust and Keep
- Section headings
Missed calls should not be a mystery
Why I built Fissible Phone
A business phone layer built around ownership
Real app screens, built around owner workflows
Designed for the real call flow
The business line that defends itself
Voicemail you can actually use
One app for every business you own
+8 more, not shown- Buttons and links
IOS Request early access App Store
IOS
Request early access App Store
Request early access
App Store
GP Join Android waitlist Google Play
GP
Join Android waitlist Google Play
Join Android waitlist
Google Play
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 2
Answers buyer objections
Is Fissible Phone available now? Is this a replacement for my personal phone number? Does
Value reinforcement1 of 2
Compares itself against alternatives
Typical softphone Fissible Phone Connects to a number Runs o
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:33% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Bring your own Twilio + AI key” at 3.31:1 (12px, #7c3aed on #111111). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“call-detail-dark.png” is 1206px wide, displayed at 310px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:40 of 51 interactive targets are under 44×44px on mobile.
smallest: “Menu” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable1
Page weight
At least 1.8 MB across 9 measurable resources, but 9 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f4f4f6
accent#f4f4f6
bg#f4f4f6
surface#ffffff
text#737373
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog30px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
30pxAa
50pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
