saas · Aug 3, 2026

firstclicktools.com

20/100 Sparse

Scores higher than 36% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 23%.

Walk 68 links seen, 60 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 20.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected 2 → 3 across 3 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 2 tactics 2026-07-30
  2. 2 tactics 2026-08-02
  3. 3 tactics 2026-08-03

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

subscription

ComparisonFAQPress

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free PDF, Image & Video Tools Online - Compress, Convert & Edit
Meta description
Free online PDF converter, image compressor, background remover, and video tools. Compress, merge, and convert files in your browser — no signup, no uploads.
Headline
Free Online Image Tools - No Signup Required
Section headings
Explore Our Free Online ToolsReal-Time Platform PerformanceOur Most Popular ToolsWhy Choose FirstClickTools?Explore by CategoryWho Is FirstClickTools For?Why FirstClickTools is DifferentFrequently Asked Questions+8 more, not shown
Buttons and links
PDFImageVideoFileView All ToolsIs FirstClickTools really free to use?Are my uploaded files safe and secure?Do I need to create an account or sign up?Are there any usage limits?Does FirstClickTools work on mobile phones?+2 more, not shown

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Friction reduction1 of 2

Answers buyer objections Frequently Asked Questions

Value reinforcement1 of 2

Compares itself against alternatives comparison table: Feature · FirstClickTools · Other Sites

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked
Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked
Pricing tiers 699 of the 1,385 SaaS funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

90% of measurable text passes WCAG AA. 4+ runs fail. 34% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Other Sites” at 2.54:1 (18px, #9ca3af on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 12px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

44 of 93 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Clear4

Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ea580c
accent#ea580c
bg#ffffff
surface#f9fafb
text#4b5563
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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