Body text size
type:Smallest body text is 11px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
saas · Jul 11, 2026
figma.com
45/100 Thin
Scores higher than 25% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 15%.
How this was measured
Captured on 2026-07-11. A capture is read once and its measurements freeze there.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 45 · mobile 45.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Figma: The collaborative canvas for design, code, and AI
- Meta description
Figma is the canvas where design, code, and AI come together. From first idea to shipped product — go from concept to production with your whole team, in one place.
- Headline
The intelligent canvas for infinite creativity
- Section headings
What you can do in figma
Explore all products
Additional product resources
Use cases
Roles
Organizations
Get started
Learn
+2 more, not shown- Buttons and links
Products
Solutions
Community
Resources
English
Get started for free
Get started
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$16/mo, $12/mo, $3/mo, $55/mo
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: A mock website showing Texture values, UI showing different brush stokes that can b
Friction reduction1 of 2
Answers buyer objections
Pricing FAQs
Value reinforcement1 of 2
Compares itself against alternatives
Compare all features
What we didn’t find
5 of 9 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 9 applicable
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
8 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 8 measured checks need work
Tap-target size (mobile)
mobile:187 of 227 interactive targets are under 44×44px on mobile.
smallest: “pause: Figma: Infinite creativ” at 38×38px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
3 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
This funnel: 100% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f3ffe3
accent#f3ffe3
bg#ffffff
surface#f3ffe3
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox88px
Jumps over the lazy dog56px
A subheading in their voice44px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
30pxAa
44pxAa
56pxAa
88pxAa
WEIGHTS
Aa320
Aa400
FAMILIES
figmaSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 7 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
