Body text size
type:Smallest body text is 12px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
$29 +11 more
saas · Aug 3, 2026
fetchdue.kynth.studio
50/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 38%.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 50.
Walk 28 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Invoice chasing software for agencies — FetchDue
- Meta description
Invoice chasing software for agencies. FetchDue chases overdue invoices from your own mailbox, reads the replies and drafts the follow-up. From $29/mo.
- Headline
Never chase an invoice again.
- Section headings
One agent to run your whole receivables book
One agent that sounds like you and answers only to you
Everything a chase needs, handled for you
Keep the invoicing tool you already use
Your clients. Your voice. Your call.
Every chase, reply, and plan adds up to money in the bank
One flat price. No surprises.
The things agencies ask first.
+1 more, not shown- Buttons and links
Play the demo
Who's most overdue?
Chase Acme Health
Offer plan
Record payment
Sign up
Start free
- Prices on the page
$29
$149
$259
$69
$48,320.00
$12,400.00
$8,900.00
$6,100.00
+4 more, not shown
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$69/mo, $29/mo, free, $149/mo
Action path2 of 4
Offers a free trial or free tier
free forever
Offers a demo or docs entry point
docs link
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (19 distinct marks)
Friction reduction1 of 2
Offers a free trial or free tier
also shown under Action path
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 14 measured checks need work
Named controls
a11y:11 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 17.1 MB across 110 measurable resources. 28 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:18 images are shipped at more than 2x the width shown.
“fd-feat-mailbox.png” is 1024px wide, displayed at 372px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:5 of 143 interactive targets are under 44×44px on mobile.
smallest: “Blog” at 28×44px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#16402f
accent#16402f
bg#f4f1e8
surface#f4f1e8
text#f4f1e8
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog36px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
19pxAa
22pxAa
28pxAa
36pxAa
40pxAa
WEIGHTS
Aa200
Aa380
Aa400
Aa480
Aa500
Aa600
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 8 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
