saas · Aug 9, 2026

faceswaply.com

50/100 Thin

Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 38%.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 50.

Walk 50 links on the entry page, 39 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
5 tactics

$9.90 +4 more  ·  subscription  ·  1 proof point

Sticky CTAFAQTrust badgesFree trialLogo wall
Pricing
02

Pricing

▲ strongest
6 tactics

$9.90 +4 more  ·  subscription  ·  1 proof point

Sticky CTAFAQTrust badgesFree trialLogo wallPricing tiers

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
FaceSwaply: AI Face and Photo Editing Tools · FaceSwaply
Meta description
Explore FaceSwaply's browser-based AI photo tools for face swap, portrait repair, image restoration, upscaling, headshots, hairstyles, and virtual try-on.
Headline
AI face and photo editing tools for realistic transformations
Section headings
Choose the AI photo workflow you needFrom believable swaps to finished portraitsKeep the target photo believableRestore soft or damaged facesCreate a polished professional headshotHow to get a better face swap resultSimple, transparent pricingGuides for better AI face swaps+8 more, not shown
Buttons and links
Face SwapTransformationsLog inUse only photos you are allowed to useStart face swapping 1Start free face swapMonthlyYearly Save ~17%One-time creditsSubscribe to Plus+2 more, not shown
Prices on the page
$9.90$19.90$7.96$39.90$6.65

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of faceswaply.com
Nav0% down the page
Hero section of faceswaply.com
Hero1% down the page
Pricing section of faceswaply.com
Pricing55% down the page
FAQ section of faceswaply.com
FAQ78% down the page
Footer section of faceswaply.com
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“30-Day Money-Back Guarantee”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $9.90/mo, $19.90/mo, $39.90/mo, free

Action path1 of 4

Offers a free trial or free tier Start free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: SweetGirl, Girl, Man, Beauty, Face swap example before

Friction reduction2 of 2

Answers buyer objections How do I swap faces on FaceSwaply?
Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

10% of measurable text passes WCAG AA. 4+ runs fail. 39% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Log in” at 3.35:1 (14px, #ffffff on #068dff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

44 images are shipped at more than 2x the width shown.

“girl-original.webp” is 2353px wide, displayed at 123px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

200 of 234 interactive targets are under 44×44px on mobile.

smallest: “Face Swap” at 82×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Not measurable1

Page weight

At least 1.6 MB across 134 measurable resources, but 112 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#068dff
accent#068dff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
30pxAa
40pxAa
48pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Bricolage Grotesque Variable · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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