01
Pro
3 tactics
$1.9 +2 more
saas · Aug 3, 2026
everquote.com
30/100 Sparse
Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 25%.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 20.
Walk 43 links on the entry page, 36 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walked
In their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
EverQuote for Agents
- Meta description
EverQuote is America's leading online insurance marketplace, helping 10,000+ insurance agents grow their businesses with high-intent auto & home leads, calls and more.
- Headline
Meet Your Agency’s All-In-One Growth Partner
- Section headings
2M+
#1
10K
Unlock predictable growth with EverQuote.
Agent Success Stories
Empower your team with content tailored to insurance agents
Get real results and superior service
Accelerate your growth.
+4 more, not shown- Buttons and links
Login
BOOK A DEMO
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- Prices on the page
$1.9
$10,000
$100,000
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Lead-capture form
firstname, lastname, email, phone
Offers a demo or docs entry point
BOOK A DEMO
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: hamburger, foreground, napaa, Jay Haidari 2
Friction reduction1 of 2
Answers buyer objections
FAQs Get real results and superior service Learn more about what makes EverQuote the right
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:87% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over images/gradients). not counted either way.
worst: “See Marketing Services” at 3.05:1 (16px, #0f9ce3 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:21 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:23 of 33 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 20×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
16 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
15 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Oversized images
3 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
22 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 4.2 MB across 163 measurable resources, but 301 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f13aa9
accent#f13aa9
bg#ffffff
surface#f5f5f5
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog50px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
30pxAa
40pxAa
50pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa1000
FAMILIES
Mulish
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 8 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
