saas · Aug 9, 2026

etsyseotools.com

35/100 Sparse

Scores higher than 68% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 54%.

4 conversion tactics detected
1 page captured
11 UX checks
3 flagged

Walk 33 links seen, 29 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 35 · mobile 35.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

5 tactics

FAQTrust badgesPressFree trialLogo wall

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Free Etsy SEO Tools for Keywords, Titles & Tags
Meta description: Use free Etsy SEO tools to find keywords, write titles and descriptions, and generate all 13 tags in one workspace. No signup required.
Headline: Free Etsy SEO Tools for Keywords, Titles and Tags
Section headings: Use the Listing Workspace on This PageFind Etsy Keywords for Your ListingWrite Etsy Titles That Match Search IntentWrite SEO-Friendly Etsy DescriptionsGenerate All 13 Etsy TagsHow to Optimize an Etsy Listing for SearchWhat Are Etsy SEO Tools?Etsy SEO Questions and Answers+8 more, not shown
Buttons and links: Start FreeGenerate ideasWhat is Etsy SEO? +What are Etsy SEO tools? +Are these Etsy SEO tools free? +What is the best Etsy SEO tool? +How do I find Etsy keywords? +How many tags does Etsy allow? +How long can an Etsy title be? +How do descriptions affect Etsy SEO? ++2 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of etsyseotools.com — **Nav**1% down the page

Hero section of etsyseotools.com — **Hero**1% down the page

FAQ section of etsyseotools.com — **FAQ**62% down the page

Logos section of etsyseotools.com — **Logos**85% down the page

Footer section of etsyseotools.com — **Footer**95% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier Start Free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (8 distinct marks)

Friction reduction2 of 2

Answers buyer objections Etsy SEO Questions and Answers

Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 12 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

83% of measurable text passes WCAG AA. 4+ runs fail.

worst: “The Etsy SEO workflow” at 2.47:1 (11px, #c18c5d on #f0ebe5). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~19px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

5 images are shipped at more than 2x the width shown.

“featured-badge-small.webp” is 655px wide, displayed at 224px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

23 of 54 interactive targets are under 44×44px on mobile.

smallest: “EtsySEOTools” at 169×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#5d7052

accent#5d7052

bg#fefefa

surface#fdfcf8

text#5c5c50

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox40px

Jumps over the lazy dog24px

A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

19pxAa

20pxAa

22pxAa

24pxAa

40pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Fraunces · Nunito

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel