saas · Aug 10, 2026
25/100 Sparse
Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 7%.
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.
Walk 534 links on the entry page, 525 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionDollar General
Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.
Shop by Category
Sponsored Products
Featured Coupons
$1 Back to School Essentials
Laundry Essentials at DG
Save on Household Supplies
Earn Cash Back
More $1 Items Every Day
Soda Deals+2 more, not shown
X
Categories
Sign In
Delivering to Check delivery address
MULTIPLE DEALS 2 Deals
MULTIPLE DEALS 3 Deals
SHOP NOW
Dismiss Start Shopping
Dismiss
Start Shopping+2 more, not shown
$1
$3.75
$9.00
$4.00
$3.00
$3.50
$2.00
$0.75+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFREE$0
logos: Global header alt text, View List, View Cart, on-sale, $1 Every Day
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work
Smallest body text is 8px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.11×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
34 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 9.1 MB across 142 measurable resources. 395 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
179 images are shipped at more than 2x the width shown.
“dg-home-sponsored-snacks-to-brighten-the” is 2736px wide, displayed at 1140px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
413 of 868 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 of 270 content images (0%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:39 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Text contrast (WCAG AA) · Mobile viewport · Language declared
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
