Body text size
type:Smallest body text is 12px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
€13 +1 more
saas · Aug 9, 2026
dobrodesk.com
25/100 Sparse
Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 7%.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.
Walk 32 links on the entry page, 25 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
controlled AI customer support | DobroDesk
- Meta description
Run email and website support with clear ownership, approved knowledge and controlled AI that hands risky or uncertain cases to a person.
- Headline
AI handles repeat support. Your team handles the exceptions.
- Section headings
Keep the address customers already know.
Follow one conversation from queue to outcome.
Know why AI answered. Know when it stopped.
The tools small support teams usually buy separately.
More control than a mailbox. Less overhead than legacy ticketing.
One price for conversations, not seats
Move support without rebuilding your whole operation.
Own every conversation
+7 more, not shown- Buttons and links
Features
AI support
Use cases
Help
Pricing
Compare
Start free
Set up an inbox
Try the demo
- Prices on the page
€13
€15
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
Start free
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (7 distinct marks)
Friction reduction1 of 2
Offers a free trial or free tier
also shown under Action path
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 12 measured checks need work
Named controls
a11y:16 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:160 of 160 interactive targets are under 44×44px on mobile.
smallest: “DobroDesk home” at 32×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
20 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
4 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0f1327
accent#0f1327
bg#ffffff
surface#f6f7f9
text#11182b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
36pxAa
48pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
