Body text size
type:Smallest body text is 12px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Features
2 tactics
saas · Sep 1, 2026
divinerone.com
43/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 38%.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 35 · mobile 50.
Walk 93 links on the entry page, 71 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Diviner One | The Small Business Marketing Suite
- Meta description
Reviews, SEO, email marketing, surveys, and AI visibility tracking — all in one affordable dashboard. The marketing suite built for small businesses, not enterprise budgets.
- Headline
Power your business with the voice of your customers.
- Section headings
Loved by local businesses
Everything you need to grow
Or just ask for it.
From first hello to five-star review
Features we do have
What we don't do
Enterprise-grade features at small-business prices.
Cancel four subscriptions this month.
+8 more, not shown- Buttons and links
Monthly
Annual Save 15%
Start free trial
Get started
- Prices on the page
$20
$245
$43
$34
$408
$72
$85
$1020
+1 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$20/mo, $24/mo, free, $34/mo
Action path1 of 4
Offers a free trial or free tier
Start free
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Google Business, Facebook, TripAdvisor, Clutch, G2
Friction reduction2 of 2
Answers buyer objections
Can I have multiple Prompt Pages for different locations?
Offers a free trial or free tier
also shown under Action path
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:114 of 135 interactive targets are under 44×44px on mobile.
smallest: “Learn more →” at 92×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Horizontal overflow
layout:The page scrolls ~59px horizontally at 390px wide. content spills past the viewport.
FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“keyword-concepts.png” is 1000px wide, displayed at 342px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing3
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
10 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.2 MB across 24 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#edc74a
accent#edc74a
bg#ffffff
surface#dbeafe
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
