Body text size
type:Smallest body text is 12px (base ~17px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$0 +6 more · subscription
saas · Aug 24, 2026
demandletter.ai
45/100 Thin
Scores higher than 84% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 76%.
Walk 17 links seen, 6 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.26.0 on 2026-08-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 45 · mobile 45.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
37 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Demand Letter Generator — AI-Powered & Legal
- Meta description
Generate a free demand letter in minutes. AI-powered demand letter generator with state-specific laws, no sign up. Send via USPS Certified Mail.
- Headline
Generate a Free Demand Letter in Minutes
- Section headings
WHAT MAKES OUR DEMAND LETTER GENERATOR DIFFERENT
Free Demand Letter Templates for Every Dispute — Security Deposit, Contractor, Wages & More
How to Generate a Demand Letter — 3 Simple Steps
Real Users Who Got Their Money Back
Ready to Send Your Free Demand Letter?
Frequently Asked Questions
TEMPLATES
PRODUCT
+8 more, not shown- Buttons and links
EN
Log In
Landlord / Tenant
Business / Service Provider
Individual
Employer
What is a demand letter generator?
Is this demand letter generator really free?
How does this compare to hiring a lawyer?
Do I need a lawyer to send a demand letter?
+1 more, not shown- Prices on the page
$0
$1500
$3,200
$4,500.
$4,500
$500
$1,500
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
no credit card
Offers a demo or docs entry point
documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
Friction reduction2 of 2
Answers buyer objections
Frequently Asked Questions
Offers a free trial or free tier
also shown under Action path
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 12 measured checks need work
Text contrast (WCAG AA)
contrast:49% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Pick Your Situation” at 3.03:1 (14px, #16a36a on #f7f7f8). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:11 of 28 interactive targets are under 44×44px on mobile.
smallest: “Open navigation menu” at 38×38px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#16a36a
accent#16a36a
bg#ffffff
surface#f7f7f8
text#4c4c4c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
22pxAa
24pxAa
36pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Source Serif Pro · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
