saas · Jul 11, 2026

cursor.com

55/100 Thin

Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 78%.

6 conversion tactics detected
2 pages captured
7 UX checks
3 flagged

How this was measured

Captured on 2026-07-11. A capture is read once and its measurements freeze there.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 70 · mobile 40.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

ReviewsLogo wallDemo / docs

Pricing

▲ strongest

5 tactics

$20 +1 more

SubscriptionFAQTrust badgesNo cardPricing tiers

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Cursor: AI coding agent
Meta description: Built to make you extraordinarily productive, Cursor is the best AI coding agent.
Headline: Cursor is your coding agent for building ambitious software.
Section headings: Trusted every day by teams that build world-class softwareMission Control InterfaceTriggerView Behavior#feature-realtime-syncThe new way to build software.Stay on the frontierChangelog+8 more, not shown
Buttons and links: Skip to content↓Contact salesDownloadDownload for macOS ⤓Request a demo →Get CursorAnalyze Tab vs Agent Usage Patterns Fetching dataPlan Mission Control Generating planPyTorch MNIST Experiments 10m PyTorch MNIST Experiments+2 more, not shown

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $20/mo, $40/user

Action path3 of 4

Puts proof in the first viewport proof in first viewport

Offers a free trial or free tier No credit card required

Offers a demo or docs entry point Request a demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim trusted by

Friction reduction2 of 2

Answers buyer objections Questions & Answers

Offers a free trial or free tier also shown under Action path

What we didn’t find

3 of 9 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see3 of 9 applicable

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

8 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 8 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

94% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Plan (shift+tab to cycle)” at 1.62:1 (12px, #4ade80 on #f7f7f4). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~17px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

103 of 123 interactive targets are under 44×44px on mobile.

smallest: “Skip to content” at 23×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Clear3

Mobile viewport · Language declared · Image alt text

This funnel: 94% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#d9d5cf

accent#d9d5cf

bg#f7f7f4

surface#f2f1ed

text#26251e

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox22px

Jumps over the lazy dog20px

A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

6pxAa

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

16pxAa

17pxAa

18pxAa

19pxAa

20pxAa

22pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

CursorGothic · EB Garamond

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 7 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel