content · Aug 1, 2026

craigslist.org

0/100 Sparse

Fewer than 1% of 577 entry-page captures we have measured scored lower.

Measured from a 1-page capture. We did not walk past the entry page, so signals that live deeper in a funnel could not be seen.

How this was measured

Measured by Roentgen 1.13 on 2026-08-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 0 · mobile 0.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
0 tactics

no named tactics detected on this step

In their own words

14 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
craigslist: washington, DC jobs, apartments, for sale, services, community, and events
Meta description
craigslist provides local classifieds and forums for jobs, housing, for sale, services, local community, and events
Buttons and links
washington, DCdocnvamldfaves post acctenglishnearby clus citiesus statesca cities+2 more, not shown

What we didn’t find

5 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 5 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 10 measured checks need work

Body text size

type:body-text-size

Smallest body text is 10px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Language declared

a11y:language-declared

No html[lang] attribute. screen readers can’t pick the right voice.

FixAdd lang="en" (or the page’s language) to <html>.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

39 of 49 interactive targets are under 44×44px on mobile.

smallest: “location washington, DC” at 150×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading structure

The landing page has no <h1>.

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Clear3

Text contrast (WCAG AA) · Mobile viewport · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#eeeeee
accent#eeeeee
bg#eeeeee
surface#ffffff
text#0000ee
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog22px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
13pxAa
14pxAa
15pxAa
16pxAa
19pxAa
22pxAa
32pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
Open Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 8 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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