01
Homepage / Lander
3 tactics
saas · Aug 15, 2026
courier.com
60/100 Partial
Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 58%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 60 · mobile 60.
Walk 55 links on the entry page, 43 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 5 tactics 2026-08-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Courier | Customer messaging platform for humans & AI agents
- Meta description
The messaging platform for humans and AI agents. Send multichannel notifications across email, push, SMS, Slack, and more, with journeys and preferences built in.
- Headline
The customer messaging platform for humans & agents
- Section headings
A unified platform for customer engagement and notifications
The infrastructure behind every message
Build multi-step messaging powered by your data.
Anyone can ship great notifications
Your product's notification center
AI agents, built into every journey
Your customer engagement system, already built.
Courier powers customer messaging from startups to the Fortune 500
+3 more, not shown- Buttons and links
Cookie Settings
Okay
Sign up
Try Design Studio
Start sending for free
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
free with 10,000 sends a month, then pay $0
Offers a demo or docs entry point
docs link
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
powering
Puts a number on adoption
50010M+Developers
Friction reduction2 of 2
Answers buyer objections
Frequently Asked Questions (FAQs)
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 15 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:12 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:33 images are shipped at more than 2x the width shown.
“FLpdmULKQcjN1gZcZHRYNrJwco.png?width=368” is 368px wide, displayed at 156px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:224 of 227 interactive targets are under 44×44px on mobile.
smallest: “Use Cases” at 81×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
252 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.7 MB across 119 measurable resources, but 135 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#030303
accent#030303
bg#ffffff
surface#eeeeee
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
32pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Mona Sans Variable · Mona Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
