saas · Sep 2, 2026
50/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 38%.
Measured by Roentgen 1.27.0 on 2026-09-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 50.
Walk 12 links on the entry page, 8 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionColdVisit - Audit the Journey From First Impression to First Value
ColdVisit sends its own AI agent through a simulated first-time-user journey—from landing page to first value—and shows where the experience breaks and exactly what to fix. Optionally describe who is visiting.
A stranger visited your product. Here’s where they left.
Every conversion has a before and an after.
Analytics tells you where. ColdVisit tells you why.
One promise. One product. One honest verdict.
Stop guessing what the drop-off meant.
Fix the funnel before buying more traffic.
The things you’d ask before clicking.
The next step is clear. The payoff is not.
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$10/seat, free
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QUESTIONS The things you’d ask before clicking. Does ColdVisit watch real customers? + No.
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work1 could not be measured — not counted either way
73% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Cleared” at 2.15:1 (11px, #a8a29e on #e8efe8). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 8px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
6 images are shipped at more than 2x the width shown.
“logo.svg” is 512px wide, displayed at 31px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
80 of 90 interactive targets are under 44×44px on mobile.
smallest: “Open navigation menu” at 42×42px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
44 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:28 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:At least 1.1 MB across 48 measurable resources, but 61 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
