content · Aug 10, 2026
0/100 Sparse
Fewer than 1% of 1,391 multi-step funnels we have measured scored lower.
Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 0 · mobile 0.
Walk 63 links on the entry page, 56 walkable. 3 matched a funnel step; we captured 2 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionOur Commitment to Responsibility and Sustainability | Church and Dwight - Responsibility & Sustainability
Our growth and continued health as a company are entirely predicated on trust: the trust of our customers, employees, suppliers, investors, regulators, and communities.
OUR COMMITMENT TO RESPONSIBILITY & SUSTAINABILITY
A MESSAGE FROM OUR CEO
2025 AT A GLANCE
OUR SUSTAINABILITY STRATEGY
MAKING A DIFFERENCE
Do Not Sell or Share My Personal Information/Opt-out of Targeted Advertising
RESPONSIBILITY
100% of targeted greenhouse gas emissions offset
Contributed approximately $2.4 million to our communities+5 more, not shown
$700
$1.3
$1.1
$2.4
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Smallest body text is 12px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
No html[lang] attribute. screen readers can’t pick the right voice.
FixAdd lang="en" (or the page’s language) to <html>.
12 of 30 content images (40%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
8 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
10 of 93 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 56×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
15 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:At least 0.9 MB across 57 measurable resources, but 61 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
