saas · Aug 9, 2026

centari.com

10/100 Sparse

Scores higher than 4% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, fewer than 1% scored lower.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 10 · mobile 10.

Walk 25 links on the entry page, 17 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

1 tactic
Demo / docs
Platform Overview
02

Platform Overview

1 tactic
Demo / docs

In their own words

16 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Centari | AI Deal Intelligence for Law Firms & Investment Funds
Meta description
Purpose-built for complex transactions, Centari converts deal documents into structured data for your entire team to access and act on.
Headline
Win deals with the full force of your firm's experience
Section headings
A proprietary deal database for your entire teamInstitutional knowledge, accessible to everyoneOur Deal Reasoning EngineEnterprise-grade securityDeal data you can trustTurn knowledge into competitive advantageDeal intelligence for every teamLeading law firms and investment funds trust Centari+1 more, not shown
Buttons and links
LoginRequest a demoLearn moreBook a demo

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of centari.com
Nav0% down the page
Hero section of centari.com
Hero0% down the page
Features section of centari.com
Features9% down the page
Footer section of centari.com
Footer92% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Offers a demo or docs entry point Request a demo

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Trusted-by logo wall 1,168 of the 1,539 funnels we checked
Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked
Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

47% of measurable text passes WCAG AA. 4+ runs fail.

worst: ““Centari” at 1.61:1 (48px, #cccccc on #ffffff). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Named controls

a11y:named-controls

8 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

9 images are shipped at more than 2x the width shown.

“69dc218a9de875c4c1b36630_button-law.png” is 1440px wide, displayed at 214px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

29 of 50 interactive targets are under 44×44px on mobile.

smallest: “Show slide 2 of 5” at 7×7px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Heading structure

The landing page has 6 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Keyboard reachability

2 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.0 MB across 3 measurable resources, but 114 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Body text size · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f6f9ff
accent#f6f9ff
bg#ffffff
surface#f6f9ff
text#cccccc
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
14pxAa
18pxAa
20pxAa
24pxAa
26pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
TT Hoves Pro
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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