Body text size
type:Smallest body text is 10px (base ~13px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
5 tactics
$9.99 +1 more
saas · Sep 1, 2026
buzzwire.io
55/100 Thin
Scores higher than 63% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 55%.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.
Walk 78 links on the entry page, 62 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Unlimited Instagram DM Automation - No Card | BuzzWire
- Meta description
Free Instagram DM automation tool: Unlimited DMs, unlimited flows, free forever. Auto-DM your links from comments & DMs. Official Meta API. Start in 2 mins, no card.
- Headline
Free Instagram DM automation that turns comments into customers
- Section headings
Turn attention you don’t own into an audience you do
Everything runs from a comment or a DM
Spam filters catch patterns. So we never make one.
Live in three steps
Most DM tools get accounts banned
Safety isn’t a feature we added. It’s the architecture.
Free isn’t a trial here. It’s the product.
Don’t take our word for it. Watch it run.
+8 more, not shown- Buttons and links
Features
Use cases
Start free
Start free — no card
Start free — unlimited, no card
Start free — unlimited DMs, no card
- Prices on the page
$9.99
$15
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $9.99/mo, $15/mo
Action path1 of 4
Offers a free trial or free tier
Start free
Friction reduction2 of 2
Answers buyer objections
Will this get my Instagram account banned? ＋
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Compares itself against alternatives
comparison grid: 27 rows
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:83% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Message…” at 2.25:1 (12px, #9ca3af on #f1f1f4). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:11 images are shipped at more than 2x the width shown.
“dang-verified-light.png” is 550px wide, displayed at 100px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:221 of 263 interactive targets are under 44×44px on mobile.
smallest: “BuzzWire on X” at 17×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
38 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
18 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.9 MB across 176 measurable resources, but 121 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#6d28d9
accent#6d28d9
bg#ffffff
surface#f8fafc
text#333333
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
__DM_Sans_923bf1
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
