Body text size
type:Smallest body text is 10px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Field Notes
▼ thinnest
4 tactics
saas · Aug 3, 2026
bulldo.gs
25/100 Sparse
Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 11%.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 30 · mobile 20.
Walk 20 links on the entry page, 15 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
11 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Field Notes · bulldo.gs
- Meta description
Short, specific writing about automating the boring parts of a Google Workspace life — Apps Script triggers, Gmail at scale, and the gotchas nobody warns you about.
- Headline
Field Notes.
- Section headings
Latest
In the works
Get the next one in your inbox.
Why most Apps Script tutorials are wrong about triggers
A better way to page through Gmail in Apps Script
The 5-minute Gmail-to-Sheet pipeline
- Buttons and links
Subscribe →
Get started →
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a demo or docs entry point
docs link
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Launched on Fazier, Verified on DANG!, Listed on Turbo0
Friction reduction1 of 2
Answers buyer objections
FAQ
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:58% of measurable text passes WCAG AA. 4+ runs fail.
worst: “One short note per release. Unsubscribe anytime.” at 2.66:1 (11px, #555555 on #0a0a0a). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“dang-verified-light.png” is 550px wide, displayed at 67px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:26 of 30 interactive targets are under 44×44px on mobile.
smallest: “GNAW” at 30×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.6 MB across 68 measurable resources, but 63 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffb020
accent#ffb020
bg#0a0a0a
surface#0a0a0a
text#fafafa
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog22px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
22pxAa
60pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
JetBrains Mono · GeistSans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 8 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
