Body text size
type:Smallest body text is 9px (base ~24px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$0 +3 more · 1 proof point
saas · Aug 26, 2026
brutalcoach.app
55/100 Thin
Scores higher than 92% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 89%.
Walk 5 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.26.1 on 2026-08-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
brutalcoach. — outfit feedback that isn't a lie.
- Meta description
drop the pic. we'll tell you the truth — kindly, or not. you pick the temperature.
- Headline
roast my work tap to swap fit.
- Section headings
three taps. zero white lies.
same fit. two reactions.
every fit. on record.
free to try. cheap to keep.
questions, asked honestly.
drop the pic. get the receipts.
snap the fit.
pick a vibe.
+3 more, not shown- Buttons and links
get the app →
start free
go pro — $2.99/mo
DOWNLOAD ON THE App Store
- Prices on the page
$0
$2.99
$19.99
$1.67
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $2.99/mo, $1.67/mo
Action path2 of 4
Puts proof in the first viewport
★ oh, honey .
Offers a free trial or free tier
start free
Friction reduction2 of 2
Answers buyer objections
THINGS PEOPLE ASK questions, asked honestly. Q · 01 does it actually hurt? you pick the vi
Offers a free trial or free tier
also shown under Action path
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work
Text contrast (WCAG AA)
contrast:85% of measurable text passes WCAG AA. 4+ runs fail.
worst: “roast” at 2.99:1 (124px, #fff4e6 on #ff4d5e). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:18 of 24 interactive targets are under 44×44px on mobile.
smallest: “EN” at 15×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Page weight
At least 2.6 MB across 41 measurable resources. 2 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
weight:Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffcf3d
accent#ffcf3d
bg#fffaf2
surface#fff4e6
text#1d1612
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox68px
Jumps over the lazy dog26px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
9pxAa
10pxAa
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
26pxAa
68pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque · Instrument Serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
