content · Aug 10, 2026

brown-forman.com

0/100 Sparse

Fewer than 1% of 577 entry-page captures we have measured scored lower.

0 conversion tactics detected
1 page captured
10 UX checks
4 flagged

Walk 64 links seen, 54 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 0 · mobile 0.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 0 conversion tactics detected since 2026-08-09.

0 tactics 2026-08-09
→
0 tactics 2026-08-10

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

Logo wall

In their own words

30 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Brown-Forman Corporation
Meta description: Nothing Better in the Market
Headline: NOTHING BETTER
Section headings: EST. IN 1870OUR PORTFOLIO OF BRANDSINVESTORSOUR INTEGRATED STRATEGYCAREERS AT BROWN‑FORMANNEWSPrivacy Preference CenterDeep Roots. Dynamic Vision.+7 more, not shown
Buttons and links: Skip to main contentABOUT BROWN‑FORMAN Learn MoreABOUT BROWN‑FORMANLearn MoreDiscover Our Interactive TimelineExplore Our BrandsINVEST IN SPIRITS Learn MoreINVEST IN SPIRITSLearn About Our CommitmentsWork with Us+1 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Logos section of brown-forman.com — **Logos**20% down the page

Footer section of brown-forman.com — **Footer**85% down the page

What we didn’t find

5 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 5 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

91% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Skip to main content” at 1:1 (18px, #e8e6df on #e8e6df). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Line height

type:line-height

Body line-height is 1.08×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Render-blocking resources

weight:render-blocking-resources

28 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

22 of 66 interactive targets are under 44×44px on mobile.

smallest: “Previous slide” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Not measurable1

Page weight

At least 1.2 MB across 66 measurable resources, but 17 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Body text size · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#a2674f

accent#a2674f

bg#e8e6df

surface#ffffff

text#101820

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox140px

Jumps over the lazy dog112px

A subheading in their voice56px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

15pxAa

17pxAa

18pxAa

20pxAa

36pxAa

38pxAa

56pxAa

112pxAa

140pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa600

Aa700

FAMILIES

Bitter · Barlow

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel