Body text size
type:Smallest body text is 12px (base ~24px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
saas · Aug 3, 2026
booksmate.com
45/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 38%.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 40.
Walk 18 links on the entry page, 10 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 4 conversion tactics detected since 2026-07-26.
- 4 tactics 2026-07-26
- 4 tactics 2026-07-30
- 4 tactics 2026-08-02
- 4 tactics 2026-08-03
The funnel, frame by frame
2 steps walkedIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Booksmate - AI Invoice & Receipt Automation Software
- Meta description
Booksmate AI receipt scanner & organized. Fetches from Gmail, Outlook, WhatsApp & 300+ sites, extracts data & exports to Xero, QuickBooks, Google Drive.
- Headline
AI accounting automation that saves you days
- Section headings
Smooth automation or tax-time panic?
Inbox scanning
Scan any receipt in seconds
Extract invoices from any website
Seamlessly integrate with your existing tools
Automatically send your receipts to your accountant
Secure by design
You're in good company
+3 more, not shown- Buttons and links
Get Started
Start Free Trial
Download Invoices Automatically
Invoice & Receipt Download Guides
Download Amazon invoices
Download Google Ads invoices
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
Start Free
Offers a demo or docs entry point
docs link
Trust & proof1 of 2
Puts a number on adoption
400+ websites
Friction reduction2 of 2
Answers buyer objections
Frequently Asked Questions
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:92% of measurable text passes WCAG AA. 4+ runs fail. 16% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Booksmate” at 1.04:1 (24px, #ffffff on #fbfbf8). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:33 images are shipped at more than 2x the width shown.
“aCsaHNudtsdyBlVfRMwgxd9wilw.png?width=34” is 340px wide, displayed at 65px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:18 of 21 interactive targets are under 44×44px on mobile.
smallest: “Receipt Scanner App” at 235×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Heading levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
26 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.7 MB across 196 measurable resources, but 84 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f0f8ff
accent#f0f8ff
bg#fbfbf8
surface#ffffff
text#71717a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog44px
A subheading in their voice38px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
34pxAa
38pxAa
44pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
