saas · Jul 31, 2026

betterstack.com

55/100 Thin

Scores higher than 63% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 55%.

5 conversion tactics detected
4 pages captured
9 UX checks
6 flagged

How this was measured

Measured by Roentgen 1.10 on 2026-07-31. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

$55,574 +6 more

Trust badgesFree trialDemo / docs

Pricing

▲ strongest

5 tactics

$0 +24 more · 22% OFF · subscription · 2 proof points

SubscriptionFAQTrust badgesFree trialDemo / docs

Users

▼ thinnest

0 tactics

no named tactics detected on this step

D

1 tactic

Logo wall

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Better Stack - 30x cheaper than Datadog, Exceptional support
Meta description: AI SRE and MCP server, incident management, on-call, logs, metrics, traces, and error tracking. 7,000+ happy customers. 60-day money back guarantee.
Headline: The AI SRE observability stack
Section headings: At a fraction of your current costsAI SRETracingIncident managementUptime monitoringRobust MCP serverGet an AI SRESmart incident merging+3 more, not shown
Buttons and links: PlatformCommunityCompanySign upStart for freebook a demo
Prices on the page: $55,574$687$5$0.1$2.5$51,200$2,787

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Guarantee element — **Guarantee**“All bundles include 30 day logs retention. 60-day money back guarantee.”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path3 of 4

Offers a free trial or free tier Start for free

Lead-capture form user[email], user[email]

Offers a demo or docs entry point Documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim used by

Friction reduction2 of 2

Answers buyer objections Frequently asked questions

Offers a free trial or free tier also shown under Action path

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

7 of 10 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

91% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Integrate your logs, metrics, traces, and errors into your e” at 3.72:1 (16px, #646e87 on #0f101a). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.2×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Tap-target size (mobile)

mobile:tap-target-size-mobile

233 of 284 interactive targets are under 44×44px on mobile.

smallest: “Telemetry” at 58×13px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear1

Mobile viewport

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#1f2433

accent#1f2433

bg#0f101a

surface#0f101a

text#646e87

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox53px

Jumps over the lazy dog40px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

12pxAa

13pxAa

14pxAa

16pxAa

20pxAa

28pxAa

36pxAa

40pxAa

53pxAa

WEIGHTS

Aa400

Aa500

Aa700

FAMILIES

Helvetica Now Display · Helvetica Now Text

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 8 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel