saas · Aug 3, 2026

bertlo.com

25/100 Sparse

Scores higher than 43% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 34%.

2 conversion tactics detected
1 page captured
13 UX checks
3 flagged

Walk 52 links seen, 35 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 3 scans Same 2 conversion tactics detected since 2026-07-30.

2 tactics 2026-07-30
→
2 tactics 2026-08-02
→
2 tactics 2026-08-03

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

Trust badgesFree trialNo cardLogo wall

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Bertlo | AI Meeting Transcription & Translation
Meta description: Bertlo is an AI platform for real-time transcription, bilingual translation, meeting recording, AI notes and live captions across 60+ languages.
Headline: The privacy-first AI note taker. Without a bot.
Section headings: 🏅 Selected for Leading Global Startup ProgramsAI Notetaker journey from words to valuable knowledgeMeetings Transcribed, Summarized & Shared AutomaticallySmarter Meetings Start HereAnd Many More Features..One hub for every documentBuilt for how you work“Bertlo turns our multilingual ideas into polished gems. Following global meetings, I can create translated clips, notes, docs, or even whiteboards faster than you can say 'transcript'.”+8 more, not shown
Buttons and links: AI Notetaker expand_moreAI Translation expand_moreSolutions expand_moreResources expand_morepublic EN expand_moreplay_arrowpublic English expand_morearrow_upwardStart for freeStart Free Trial - No Credit Card

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“Start Free Trial - No Credit Card”

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier Start Free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 14 measured checks need work

Body text size

type:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 5.1 MB across 37 measurable resources. 7 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

54 images are shipped at more than 2x the width shown.

“bertlo-hero.webp” is 2048px wide, displayed at 560px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

47 of 99 interactive targets are under 44×44px on mobile.

smallest: “menu” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

12 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#3164ff

accent#3164ff

bg#ffffff

surface#f8f8fa

text#00053d

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog36px

A subheading in their voice28px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

20pxAa

22pxAa

24pxAa

28pxAa

36pxAa

48pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa600

Aa700

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel