Body text size
type:Smallest body text is 12px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
affiliate · Aug 11, 2026
ballet.dev
35/100 Sparse
Scores higher than 25% of 1,391 multi-step funnels we have measured. Among the 80 affiliate funnels in that group, higher than 27%.
How this was measured
Measured by Roentgen 1.22.0 on 2026-08-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. Per device: desktop 35 · mobile 35.
Walk 5 links on the entry page, all walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Ballet — Automate your team's best ideas across your revenue stack
- Meta description
Growth ideas stall when they need systems connected and engineering roadmaps aren't fast enough. Ballet is the fix: describe the outcome and it builds it, runs it, keeps it working.
- Headline
Your most ambitious automations shouldn’t stay in your backlog
- Section headings
Skip the engineering queue. Ballet automates your team’s best ideas across your revenue stack.
When automations build themselves, your team is more focused.
Connect to the systems your workflows already depend on
Built for the integrations your stack hasn’t considered
Questions, answered.
Bring the workflow that’s been in your backlog for two quarters.
Instant lead capture to CRM
Account surge detection
+1 more, not shown- Buttons and links
Get started
Get early access
What is Ballet?
How is Ballet different from Zapier or n8n?
Is the output deterministic?
Who is early access for?
How does security and compliance work?
Where does Brainfish fit?
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Ranks options in a best-of list
ranked list
Trust & proof1 of 3
Shows customer logos or a trusted-by claim
trusted by
Friction reduction1 of 1
Answers buyer objections
FAQ Questions, answered. What is Ballet? Ballet is a workflow-automation platform from the
What we didn’t find
7 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 10 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Affiliate disclosure
31 of the 129 affiliate funnels we checked
Outbound offer CTAs
7 of the 129 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:92% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Marketing” at 4.24:1 (15px, #8a5bd1 on #0b0910). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:19 images are shipped at more than 2x the width shown.
“bf_logo_white.svg” is 848px wide, displayed at 150px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:14 of 23 interactive targets are under 44×44px on mobile.
smallest: “Privacy” at 45×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 1.5 MB across 33 measurable resources, but 86 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0c023f
accent#0c023f
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog42px
A subheading in their voice38px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
30pxAa
34pxAa
38pxAa
42pxAa
44pxAa
WEIGHTS
Aa300
Aa400
Aa500
FAMILIES
Fraunces
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
